Discovery Communications has announced the debut of Animal Planet Live, billed as a 24/7 digital video destination.
The press release:
– New Offering Features 11 HD Channels, Available at APL.TV and on Connected Devices –
Silver Spring, Md. – Whether exhibiting human-like behavior or living an existence so foreign it is fascinating, the animal kingdom has the power to mesmerize. Today, Discovery Communications announces the debut of Animal Planet L!VE, featuring unfiltered, round-the-clock access to the compelling worlds of the beautiful, cute and misunderstood. The 24/7 digital experience builds on Discovery Communications’ long-standing success with live animal cams, including Penguin Cam and Shark Cam, and acts as a digital complement to Animal Planet and its on-air programming.
“Animal Planet L!VE marries the most popular Internet video category, animals, with the most powerful animal-related media brand in Animal Planet. This exciting new digital video experience advances Discovery Communications’ mission of being the #1 nonfiction media company across allscreens,” said JB Perrette, Chief Digital Officer, Discovery Communications. “’Live’ is a key way that we connect with our audiences – on air and online, and Animal Planet L!VE will feed audiences’ passion for the animal world on their computers, tablets, smartphones and connected TVs. We’re delighted to bring this unprecedented breed of ‘ambient entertainment’ to our viewers and superfans.”
Available today at APL.TV and on select Samsung Smart TVs tomorrow, Animal Planet L!VE launches in partnership with Audubon Nature Institute, explore.org, National Aquarium, South MountainCreamery and the Washington Animal RescueLeague – with more cameras planned in the coming months. Starting today visitors can immerse themselves through 11, live HD cameras – powered by USTREAM:
Ant Cam: A childhood ant farm has nothing on this colony of leafcutter ants from Audubon Butterfly Garden and Insectarium in New Orleans.
Beluga Cam: In one of several cams from explore.org’s Pearls of the Planet collection, the sleek Beluga whales from Vancouver Aquarium are put in the spotlight, entrancing audiences.
Calf Cam: Watch baby calves find their legs and explore a whole new world from the South Mountain Creamery in Middletown, Maryland.
Chick Cam: Spring has sprung for these adorable chicks that, along with the calves, call the South Mountain Creamery home.
Cockroach Cam: While feelings may be mixed on these creatures that have inhabited our planet since the Cretaceous period, viewers will be mesmerized by their activity and surprise setting inspired by the southern home of Audubon Butterfly Garden and Insectarium.
Kitten Cam: Launched in November 2012, the adoptable kittens from the Washington Animal Rescue League in the nation’s capital have pawed their way into the hearts of online audiences.
Pacific Reef Cam: In partnership with National Aquarium, this cam lets ocean lovers visit a pacific reef habitat without the scuba gear or getting wet.
Penguin Cam: Featuring the best-dressed of Animal Planet L!VE, Audubon Aquarium of the Americas shares their Rockhopper and African penguins, temperate climate birds who prefer warmer water than their cold water cousins.
Puppy Cam: Debuting earlier this year in conjunction with PUPPY BOWL, the puppies featured from Washington Animal Rescue League (as with the kittens) are all available for adoption through Petfinder.
Sea Nettle Cam: A living meditation for people who need a break in the day, this explore.org cam features the hypnotic Japanese sea nettles from the Vancouver Aquarium.
Wild Bird Cam: Who will come visit the Animal Planet L!VE birdhouse? Take your perch and see!
“Our success with Animal Planet on TV has been due in large part to listening closely to our audience. Their overwhelming response to PUPPY BOWL and our Puppy and Kitten Cams led us straight to Animal Planet L!VE,” added Marjorie Kaplan, President and General Manager, Animal Planet. “Animal Planet L!VE is an exciting evolution and expansion of the Animal Planet brand. Whether you want the Pacific Reef Cam on during your house party or you’d rather wake up with the Wild Bird Cam chirping in the background, with this digital destination we’re bringing the cute, the cuddly, the mesmerizing and even the creepy to our fans 24/7 as only AnimalPlanet can.”
Animal Planet L!VE currently is available across desktop and mobile platforms at APL.TV and on Samsung Smart TVs this Thursday, and will be coming to Roku and Xbox LIVE in the coming months.
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