Leading up to Super Bowl Sunday, it was Go Daddy and its advertising firm that produced a commercial that only proved both companies don’t know how to use the Internet or don’t really pay attention to the news.
The promotion of puppy mills was either clueless or just plain stupid.
Now Time Warner Cable, a company that supplies Internet and cable services to its customers is showing the world that none of the higher-ups at its offices keep up with current events. And they have free Internet.
In addition, those within the advertising firms they work with apparently don’t engage in any research into the topics they highlight in their ads.
The Time Warner Cable commercial in question highlights a mom and her daughter, who wishes for a new puppy. At the end of the ad, the mom asks where the nearest pet store is – of course where she can buy a puppy.
It would have been so easy and reasonable to change the scene to have the mom ask about the location of the nearest animal shelter. Do the ad reps not meet with company officials to present ad ideas? Is brainstorming ideas no longer a part of this process?
Do decision-makers discuss the ads beforehand, to maybe head off any issues or controversies that might crop up? Did anyone at Time Warner not see the backlash against Go Daddy?
We’re trying to get the message out to people that buying a puppy or kitten from a store or online are two of the worst ways to find a new pet. So these two companies over the last few weeks have picked out two terrible things to promote in their ads. And the red flags for both topics were easy to find – on the Internet, which both Time Warner and Go Daddy should be experts at using.
How is this possible? Try searching the phrases – puppy mills, risks of buying puppies from stores or anything similar.PACK MENTALITY BLOG: Compassion - teamed with Science and Logic