GoDaddy paints itself as clueless with puppy commercial

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One would think GoDaddy might have learned from the Skechers ad some time back that featured greyhound racing. But in a stunningly clueless move, the web-hosting company previewed a Super Bowl ad that shows a dog being shipped off from a breeder, after the puppy was violently thrown from the open bed of a pickup truck and then went missing.

I refuse to post the ad here. But the ending shows the puppy running back to the business property before the breeder coldly shouts, “Ship ’em out,” as the van door closes.

The ad is warped on a number of levels. From the breeder riding dogs around in open trucks to being clueless to the dangers of purchasing puppies online to the callus way the breeder is depicted shipping away the puppy.

Thankfully, GoDaddy has pulled the ad. But why, in 2015 and certainly as a company that knows how the Internet and search engines work, would GoDaddy not know in advance what dump theme for an ad this was?

PACK MENTALITY BLOG: Compassion - teamed with Science and Logic

USDA announces crackdown on online puppy mill sales

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Finally, we might be seeing a move at the federal level to go after puppy mills.

The USDA has announced new regulations to bring dog breeders who sell puppies online or through the mail or by phone under the same guidelines imposed on wholesale breeders. This will be the case for breeders who breed four females or more.

The Associated Press story notes these breeders will need to apply for federal licenses and can be inspected by officials with the Animal and Plant Health Inspection Service.

And here’s more great news from the AP piece:

The Agriculture Department estimates that up to 4,640 dog breeders could be affected by the rule, along with about 325 cat breeders and up to 75 rabbit breeders.

Those oppose to the new rules claim the move will put many breeders out of business. GOOD. Those who cannot comply with basic, humane standards of care should not be allowed to operate at all.

Naturally, the AKC opposes the move by the USDA, as reported by the AP:

The American Kennel Club said it is dismayed by the rule, which is “overly broad and will do more damage than good,” said spokeswoman Lisa Petersen.

The AKC always opposes new regulations on puppy mills. Any move to actually force bad breeders to shut down brings the AKC out in force. And get this, the group claims the term “breeding female” is too vague. They probably think the term “compassion” is too vague.

Global Animal puts it this way – “Dog lovers rejoice!”

And on his blog, Wayne Pacelle of the Humane Society of the US says tens of thousands of dogs housed in puppy mill will gain protection under the new regulations.

Pacelle explains the HSUS, the Humane Society Legislative Fund and the Doris Day Animal League have been pushing for the change. And they believe “… it was fundamentally unfair that people involved in the same underlying business enterprise (breeding dogs to sell for profit) would face entirely different regulatory standards.”

At minimum, why can’t officials at the AKC understand even this fact?

Pacelle goes on to add:

We thank the Obama administration and the USDA for bringing new standards of care to thousands of puppies, but also to kittens, rabbits and other warm-blooded animals who are often raised in inhumane facilities and sold as pets over the Internet, by mail or by phone, sight-unseen.

We must impose a system of inspections for commercial breeders. Those found to be abusing animals should be immediately shut down and those found to be operating without a license should be immediately shut down.

PACK MENTALITY BLOG: Compassion - teamed with Science and Logic