Adoptable kittens to be featured in Kitten Bowl on Super Bowl Sunday

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The Hallmark Channel has announced a new special for Super Bowl Sunday – “Kitten Bowl.” So joining the Puppy Bowl will be adoptable kittens on the TV field.

It is great that that the networks are promoting the adoption of homeless pets with specials such at this.

The full Hallmark press release:

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THE BIGGEST SUNDAY IN ALL OF SPORTS HAS A BRAND NEW TRADITION!
HALLMARK CHANNEL’S ‘KITTEN BOWL’

Hallmark Channel’s Three-Hour Original Special Filled with Purr-Fectly Adoptable Kittens Performing in the Biggest Feline Sports Show in TV History

Attention, sports fans! Hallmark Channel announces a brand new tradition that is sure to become the most talked about big game on television! On Sunday, February 2, 2014 (12:00 p.m.-9:00 p.m. ET/PT), Hallmark Channel opens its stadium doors to the greatest feline showdown in cable television history, “Kitten Bowl,” a three-hour Hallmark Channel Original Special featuring the world’s most adorable – and adoptable – kittens in the mother lode of cat agility competition. The special, which will be presented annually, is supported by the network’s animal welfare partner, American Humane Association, and is just one of many high-profile commitments the company has made to its evergreen Pet Project initiative. With American Humane Association, Hallmark Channel’s in-house production team will scour rescue associations and shelters searching for kitty competitors whose enduring prize will be a loving, forever home. “Kitten Bowl” is a bonanza of opportunity for Ad Sales and product integration and will feature a live streaming internet channel to catch every delightful, charming, or inspirational moment. Suiting up as judges, referees, and sideline trainers will be Hallmark Channel’s top tier Original Movie talent. And, in a first for the network, viewers at home will vote in social media for the MVK – Most Valuable Kitten.

“Creating another programming event to reinforce Hallmark Channel’s Pet Project, our corporate pet adoption and safety initiative, enhances the profile of the plight of shelter animals in our country while providing fun, family-oriented entertainment to our viewers. We are very proud of our association with American Humane Association and their support of our work in this area,” said Bill Abbott, President & CEO, Crown Media Family Networks, home of Hallmark Channel and Hallmark Movie Channel.

The agility competition will consist of a basic obstacle course of hurdles of varying heights, A-frame Alpine Scratchers, tunnels, hoop jumps, and weave poles. Lures, like laser pointers, and toys on a string will be used to get the kittens through the course, but food will not allowed. Cat agility competitions, which are modeled after the equestrian sport of show jumping, normally include rules which state that cats must complete a course in under 270 seconds, completing each obstacle in a prescribed manner. In a typical feline agility contest, a cat would complete between six and fourteen obstacles, with winning cats completing the course in ten seconds or less. In “Kitten Bowl,” however, the competitors are kittens and any form of cuteness is the key to the game.

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